I was given the opportunity to create the website, branding and packaging design around Prolific Sports Lab, a sports equipment company utilizing the latest technology to enhance athletes playing the game they love. The task at hand was to design a brand which showcased the safety, innovative approach and patent-pending design of Prolific Sports Lab’s products. The brand took on a look that combined modern and bold design and colors.
Additionally, the website needed to engage users immediately and lead them to a product purchase to boost conversion rates. Utilizing bold imagery and effective white space created a look that was clean, sharp and professional. The package design focused on a “scientific” look, with metallic colors and bright orange and yellow type – contrasting the black and grey backgrounds. Prolific Sports Lab wanted customers to feel as if their product was one of a kind, so product details were provided on the packaging to showcase the unique design and creation of each product.
I utilized Photoshop and Illustrator for the branding and graphics throughout the website, while utilizing WordPress and various plugins alongside custom HTML and CSS to develop the front and back end. Photoshop and Illustrator were also used for the branding and packaging design in order to create bags, flyers, stickers and more for each customer.
Branding, Package Design, Website Development